Hat Creek Burger Co.

Hat Creek Burger Company is an Austin-based burger restaurant focused on good food and good fun for the whole family. When they approached us in 2016, they had five existing locations, and they were growing rapidly. They engaged us to help them unify the interiors of their existing stores and to help them create a kit of parts to make it simple to build out their new stores moving forward (without feeling cookie-cutter).

We started with one new location and ran from there. We took the best parts of their existing identity, layered onto them, and created a playbook for new stores. We backed out the look and feel and applied it to their existing locations, so that everything was singing from the same hymnal without looking exactly the same.

Hat Creek is now on location number twelve, with more coming soon. Stay tuned! Oh – and if you find yourself near a Hat Creek around breakfast time, run (don't walk) for their breakfast tacos. It's one of their best-kept secrets.



  • Commercial Interior Design
  • Lighting Design
  • Furniture Design
  • Signage Design
  • Playground Design
  • Construction Administration


  • Architecture: Reach Architects, ID Studio 4
  • Contractor: Multiple (varies by location)
  • Fabrication, The Domain: Old Man Jam Box, Levack Sculpture & Construction, Ankor Studios
  • Custom Lighting: Moonshine Shades
  • Interior Signage: Ion Art
  • Photography: Chase Daniel