World of Mirth

World of Mirth is a one-of-a-kind toy store in Richmond’s Carytown and a haven for kids of all ages.

We worked with Kathryn to create a space that felt like Pee-Wee's Playhouse collided with Dr. Seuss. Most of the build was done very simply out of plywood, sparkle vinyl, and paint. We designed the cash wrap and door to be upholstered in tufted sparkle vinyl, using dice as buttons. We painted colorful diamonds on the wall and installed routed shelving for product display. And we finished it out with crazy bubble lights, Sputnik wallpaper, an Etch-A-Sketch-inspired display, and whimsical door surrounds. Haha!

Services

  • Commercial Interior Design
  • Lighting Design
  • Furniture Design
  • Product Display
  • Construction Administration

COLLABORATOR

  • Photography: Karl Steinbrenner
McCray & Co. - World of Mirth - Interior
McCray & Co. - World of Mirth - Detail
McCray & Co. - World of Mirth - Detail
McCray & Co. - World of Mirth - Detail